Md. Arman Hossen

Md. Arman

Barakah Nexus

Project Duration
August 2023 – January 2024
Industry
Education / University Admission
client
Course Advisor BD
Project URL

Project Summary

Course Advisor BD was created as an independent digital platform to guide students in Bangladesh in selecting the right academic direction — covering university information, admission criteria, subject categories, and more. The goal was to simplify research and decisions for thousands of students, all through one streamlined web portal.

Built entirely on WordPress, the site balances clarity, scalability, and SEO to ensure information is easy to find, understand, and act on.

01. The Challenge & Solution

Choosing the right course and university is often confusing for students, especially in Bangladesh where information is fragmented and outdated. Course Advisor BD aimed to centralise academic data from hundreds of universities and make it easily accessible to students and guardians.

The challenge was in curating this content, structuring it for clarity, and building a system where future entries could be added easily — all without overwhelming the user.

Key Challenges:

  • Structuring vast educational data into an easy-to-browse interface

  • Ensuring site speed and readability despite large content volume

  • Building trust and reliability through design

  • Creating a site that’s useful on both desktop and mobile devices

What We Did:

  • ✅ Conducted extensive academic content research from trusted national sources

  • ✅ Developed dynamic page templates using WordPress custom post types

  • ✅ Designed filters and search to allow users to browse by university, subject, or category

  • ✅ Optimised site layout for performance and mobile compatibility

  • ✅ Focused on SEO-first content formatting: keyword research, meta structure, and internal linking

“If education is a journey, this platform became the compass students were missing.”

02. Working Process

This project required a mix of technical setup and editorial planning, with a long-term goal of scalability.

  1. Data Planning & Collection:

    • Sourced university lists, course information, admission deadlines

    • Structured all data into editable Google Sheets and later imported via CSV/WordPress backend

  2. Site Mapping & Navigation:

    • Created a sitemap with clear paths: Home ➝ Category ➝ University ➝ Course Detail

    • Implemented breadcrumbs, filters, and smart navigation to reduce bounce rate

  3. Design & Development:

    • Built with WordPress + custom taxonomy setup for courses and institutions

    • Added search filters, anchor-linked sections, and a mobile-first UI

  4. SEO & Launch:

    • Crafted SEO-optimised meta titles and schema-rich content

    • Indexed key pages on Google Search Console

    • Added Google Analytics and performance monitoring

03. Results Achieved

  • 🏫 Over 80 institutions listed with verified academic info

  • 🔍 Students can now search by subject, university, or stream

  • ⚡ Fast loading performance even on low-bandwidth devices

  • 📱 Fully responsive, with mobile-first engagement

  • 📈 Strong SEO base for organic discovery and growth

04. Additional Features & Integrations

  • Custom Course Finder Tool: Let users filter programs by discipline and region

  • Student Help Section: With articles, FAQs, and university advice

  • Google Analytics + SEO tools for long-term visibility

  • CMS Flexibility: Admins can now update course info without developer support

  • Newsletter/Lead Capture System (planned for future phase)

05. Technologies Used

  • WordPress (Custom Post Types + ACF)

  • Elementor / Gutenberg

  • Google Search Console & GA4

  • Yoast SEO

  • Spreadsheet-to-WP Import Tools

Final Outcome of the Project