Md. Arman Hossen

Md. Arman

Md. Arman

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2026 © Md. Arman
All Rights Reserved.

My Resume.

PROFESSIONAL EXPERIENCE

  • Present December 2025

    Senior Marketing Manager

    Banglay Ielts & Immigration Center


    ➡ Lead the marketing team, overseeing content strategy and paid advertising across 10+ social channels (Facebook, YouTube, TikTok, Instagram).

    ➡ Run Meta and Google Ads campaigns to generate leads, and collaborate with developers to improve website UX/UI.

    ➡ Plan and execute offline/online events, including expos and a venue launch.

    ➡ Coordinate multi-city teams to create localized posters, videos, and promotional content.

    ➡ Oversee lead management to ensure proper follow-up and conversion.

  • June 2025 Aug 2024

    Team Lead, Digital Marketing & IT

    ABP - Academy of Business Professionals


    ➡ Built the ABPBD website, Ticketing System, and LMS site for online learning.

    ➡ Implemented server-side tracking via GTM and GA4, improved data accuracy by 20%, reduced reporting time by 30% with Locker Studio, and improved campaign performance through CRO strategies.

    ➡ Optimized Google Ads and Meta Ads campaigns for lead generation and sales via landing pages, achieving
    a 25% increase in CTR and a 15% improvement in conversion rate over six months.

    ➡ Handled Hostinger, cPanel, and ensured website security and regular backups.

  • July 2024 Jan 2024

    Senior Executive, Digital Marketing

    ABP - Academy of Business Professionals


    ➡ Managed and optimized Google Ads and Meta Ads campaigns to drive qualified leads and conversions.

    ➡ Implemented advanced web analytics using GTM and GA4 to enhance tracking and reporting accuracy.

    ➡ Organized and distributed newsletters with an open rate of 40% and coordinated live webinars to foster
    audience engagement.

  • Dec 2023 Feb 2023

    Executive, Digital Marketing

    ABP - Academy of Business Professionals


    ➡ Managed social media channels (YouTube, Facebook, LinkedIn) to enhance brand visibility.

    ➡ Executed on-page and off-page SEO strategies, improving website ranking and organic traffic by 30%.
    Coordinated website updates and content management to ensure a seamless user experience.

    ➡ Implemented baseline tracking of the website using GTM and GA4 for better performance insights.

ADDITIONAL INFORMATIONS

  • ➡ Languages: English (IELTS - 7.0)

    ➡  Learning: Staying updated with the latest trends in digital marketing and exploring new technologies.

    ➡  Reading: Enjoy reading business-related books and articles to expand knowledge and insights.

    ➡ Traveling: Enjoy exploring new destinations to gain fresh perspectives.

    ➡ Sports: Enjoy playing indoor games and computer games for relaxation and entertainment.

EDUCATION

  • Present Jan 2022

    Certifications & Trainings

    Professional Training & Certifications in Digital Marketing & IT

    Google Ads & Meta Ads Mastery
    Skilluper
    Advanced training in Google Ads and Meta Ads campaign management, audience targeting, pixel implementation, A/B testing, and multi-channel ROAS optimization.

    Google Search Display & Shopping Ads Certification
    Google
    Mastered Google Search, Display, and Shopping Ads with expertise in campaign setup, bidding strategies, conversion tracking, and performance optimization across verticals.

    Web Analytics & Conversion Rate Optimization (CRO)
    Skilluper
    Gained comprehensive experience with Google Analytics 4, Google Tag Manager, Server Side Tracking with Pracital Projects,  heatmaps, user behavior analysis, landing page optimization, and funnel improvement strategies.

    Google Ads & Meta Ads Training
    UT DIGITAL MEDIA
    Learned advanced ad campaign setup, performance optimization, bidding strategies, and audience targeting in both Google Ads and Meta Ads platforms.

    Search Engine Optimization (SEO)
    Passive Journal
    Trained in on-page, off-page, and technical SEO, keyword research, and ranking strategies to improve organic traffic.

    E-Business Fundamentals
    Step-Up
    Studied online business models, digital entrepreneurship, and the foundations of building and scaling web-based ventures.

  • Dec 2022 Jan 2018

    University of Dhaka

    Bachelor of Business Administration (BBA) in Accounting


    ➡ Studied core subjects: Accounting, Finance, Marketing, and Business Strategy.

    ➡ Focused on analytical thinking, managerial decision-making, and data interpretation.

    ➡ Participated in inter-department business case competitions and academic seminars.

  • July 2017 June 2015

    Notre Dame College, Dhaka

    Higher Secondary Certificate (HSC) in Business Studies

    ➡ Awarded 100% Attendance Certificate for dedication and discipline.

    ➡ Member of the English Language Club – contributed to club publications and debates.

    ➡ Member of the Business Club – participated in business quizzes and mock trade events.

    ➡ Recognized by Bishwo Shahitto Kendro for participating in book reading programs.

  • May 2015 Jan 2013

    Shamsul Hoque Khan School & College

    Secondary School Certificate (SSC) - Business Studies

    ➡ Received a scholarship for academic excellence in the SSC board exam.

    ➡ Built strong foundations in business, economics, and communication.

    ➡ Participated in science & business fairs.

    ➡ Served as class monitor and engaged in organizing school events.

TECHNICAL SKILLS

  • Digital Marketing Tools


    ➡ Meta Ads Manager & ➡ Business Suite
    ➡ Google Ads (Search, Display, Video)
    ➡ Google Analytics 4 (GA4)
    ➡ Google Tag Manager (GTM)
    ➡ Google Merchant Center
    ➡ Google Search Console
    ➡ Looker Studio (formerly Data Studio)
    ➡ Google Web Designer

  • Web & Content Management

    ➡ Hostinger & cPanel
    ➡ Management
    ➡ WordPress
    ➡ Website SEO
    ➡ YouTube SEO
    ➡ Notion
    ➡ SEMrush
    ➡ Canva
    ➡ Microsoft Office
    ➡ MailChimp & GMass

TRACKING & ANALYTICS SKILLS

  • Performance Marketing Skills


    ➡ Server-Side Tagging with GTM
    - (Web + Server Containers)
    ➡ Cross-Platform Attribution
    - (Meta, Google Ads, GA4)
    ➡ Facebook Conversions API (CAPI) Integration
    ➡ GA4 Enhanced Ecommerce 
    ➡ Advanced Event Setup 
    ➡ UTM Parameter Planning & Analysis

  • Analytics & CRO (Conversion Rate Optimization)


    ➡ Funnel & Drop-off Analysis (GA4 + Clarity)
    ➡ Heatmap & Session Recordings
    - (Microsoft Clarity)
    ➡ A/B Testing Strategies
    - (Landing Pages, Ad Creatives)
    ➡ Real-Time Social Proof & CTA Enhancer
    - (NotificationX)