Project Duration
Nov 2023 - Aug 2024
Project Name
Newsletter
client
Academy of Business Professionals - ABP
Primary Platforms
Email Marketing – Newsletter
The Challenge & Solution
As ABP’s offerings grew—across professional courses, webinars, and corporate training—so did the need for consistent, high-volume email communication. However, managing thousands of leads, personalizing messages, and ensuring deliverability across platforms like Gmail posed operational challenges.
To solve this, I implemented a hybrid email marketing system using Mailchimp for email design and GMass for large-scale Gmail sending, ensuring our newsletters reached inboxes quickly, beautifully, and efficiently.
01. Workflow & Execution
✅ Designed visually engaging, mobile-optimised newsletters in Mailchimp
✅ Exported HTML from Mailchimp and repurposed into GMass-friendly formats
✅ Managed 10,000+ weekly recipients using segmented lists
✅ Imported leads from Excel → Google Sheets → GMass seamlessly
✅ Used GMass’s tracking features to measure open/click rates and unsubscribe feedback
✅ Maintained compliance with Gmail and list hygiene best practices
02. Key Results
💌 10,000+ emails/week sent without bouncing
📈 Consistent 20–35% open rates across campaigns
🔁 Reused templates saved time on weekly mailings
🧩 Seamless coordination with ABP’s web, course, and social teams
🧠 Built a reliable database structure for easy re-engagement campaigns
03. Notable Campaigns
🎓 Weekly “Course Reminder” Mails for PGD & Certificate Programmes
🎤 Webinar Invite Mailers (with auto-reminder follow-ups)
🗞️ Monthly Newsletter: ABP Highlights, Events, Offers
🛍️ Seasonal Promotions with dynamic CTAs and links
04. Tools & Skills Demonstrated
✨ Email Design (Mailchimp)
📧 Cold + Warm Email Sending (GMass)
🧮 Lead Management (Excel, Google Sheets)
📊 Data Segmentation & Delivery Analysis
⚙️ Marketing Automation & Campaign Structuring