Project Duration
Aug 2024 - July 2025
Project Name
Lead Automation - Landing Page
client
Academy of Business Professionals - ABP
Meta Lead Generation & GTM Tracking Project
Project Overview:
This project involved developing an automated lead generation system for ABP. I created an optimized landing page using the F-pattern UX/UI method, integrated Fluent Forms with Google Sheets for automatic lead distribution, and implemented detailed tracking via Google Tag Manager to provide real-time lead insights in Meta, GA4, and Google Ads. Using this data, I executed targeted Meta website lead campaigns, built custom remarketing and lookalike (3%) audiences, effectively automating and enhancing tasks previously done manually by three team members, improving efficiency and lead quality significantly.
01. The Challenge & Solution
ABP required a streamlined, fully automated approach to generate and manage high-quality leads efficiently. The primary goal was to automate previously manual tasks, optimize conversions, and effectively retarget leads to boost enrolments for professional courses.
Core Challenges:
Manual data handling causing inefficiencies.
Need for real-time tracking and analytics integration.
Insufficient retargeting infrastructure.
Implemented Solutions:
✅ Designed an F-pattern optimized landing page to maximize user engagement and conversions.
✅ Integrated Fluent Forms with Google Sheets, automating data collection, sorting, and distribution to course-specific sheets.
✅ Established advanced tracking using Google Tag Manager, enabling accurate event tracking on GA4, Meta, and Google Ads platforms.
02. Campaign Strategy & Execution
We launched targeted Meta lead-generation campaigns, refining audience targeting based on real-time data insights.
Audience Building:
Created a custom remarketing audience to re-engage non-converting visitors.
Developed a lookalike audience (3%) based on previously collected high-quality leads to scale effectively.
Campaign Performance Highlights:
Total Leads: 850+ qualified leads
Audience Reach: Over 500,000 unique visitors targeted
Automation Efficiency: Reduced workload significantly, automating processes previously managed manually by 3 team members.
03. Technical Implementation
Landing Page Design: Optimized with proven UX principles (F-pattern) to drive higher conversion rates.
Automated Data Collection: Seamless integration between Fluent Forms and Google Sheets for instant and organized lead management.
Advanced Event Tracking:
Configured GTM events to record:
Fluent Form Submissions
Meta Pixel (Lead events)
Google Analytics 4 (GA4) Lead events
Google Ads Conversion events
04. Outcomes & Benefits
Achieved a fully automated lead funnel, drastically reducing manual intervention.
Enhanced real-time analytics allowing continuous campaign optimization.
Significantly improved lead quality and conversion rates due to precise retargeting.
05. Key Project Features:
Google Sheets Automation: Real-time automated lead data capture and segmentation.
Google Tag Manager: Robust event tracking across Meta, Google Analytics, and Google Ads.
Optimized Landing Page: Enhanced UX/UI design specifically for lead conversions.
Advanced Audience Targeting: Custom, Remarketing & Lookalike audience creation for optimized campaign results.