Project Duration
July 2024
Project Name
Volunteer Digital Marketing for AISDC
client
Al-Ihsan Social Development Center (AISDC)
Category
Volunteer Digital Marketing Project at AISDC
Project Overview:
In June 2024, I had the opportunity to contribute as a volunteer digital marketing specialist at the Al-Ihsan Social Development Center (AISDC). My mission was to help the organisation amplify its donor outreach, increase online visibility, and enable data-driven decision-making through web analytics.
Using my skills in Google Ads, Google Tag Manager (GTM), and Google Analytics 4 (GA4), I helped streamline their digital marketing framework and reporting. This work ensured AISDC could reach more supporters, optimise campaigns, and measure their performance effectively.
01. Key Contributions:
✅ Google Ads Campaigns:
Strategically planned and executed donor-focused campaigns.
Increased visibility for fundraising activities across Google networks.
✅ GA4 & GTM Implementation:
Set up Google Tag Manager containers and events.
Integrated GA4 for enhanced performance monitoring.
Enabled actionable analytics and conversion insights.
✅ Digital Presence Optimization:
Aligned campaigns with fundraising objectives.
Empowered the team to track and optimise outreach.
“Volunteering here wasn’t just about giving time—it was about giving impact through data.”
02. Tools & Technologies Used:
Google Tag Manager
Google Analytics 4 (GA4)
Google Ads
Content Optimization & Strategy
03. Project Highlights:
🎯 Boosted campaign engagement and donor interaction
🔍 Delivered a fully tracked and measurable campaign pipeline
🌐 Enabled real-time reporting and lead source analysis
📄 Client Testimonial:
“Md. Arman made remarkable contributions to our digital marketing efforts. His professionalism and performance marketing strategies added great value to our digital presence.”
— Mohammed Salahuddin Khan, Chairman, AISDC
